An ode to Indonesian
time-honoured
traditions, treatments
and therapies.
At the heart of BUMI, meaning earth in the Indonesian language lies a connection to the timeless wisdom of Indonesian medicine women. Inspired by their ancient practices and nature-derived ingredients, we curate an array of treatments to transport you to serenity.
BUMI is a mission-driven enterprise changing the lives of individuals in Indonesia. Together with you, we are shaping a more equitable world for everyone, fostering improved livelihoods while advocating the protection of the environment.
Traditions from the Indonesian Archipelago
Indonesia boasts a rich tapestry of cultures and an abundance of natural resources. With its vast expanse of 17,540 islands and an array of over 40,000 plant and spice species indigenous to its soil, the country's heritage is deeply intertwined with its lush biodiversity.
The three pillars of Indonesia's well-being approach:
Preventative Over Curative
The people of Indonesia are proactive in their well-being.
The use of jamu tonics as part of daily rituals has truly become a touchpoint of their self-care practices.
Beauty and Healing Combined
Centuries ago, Indonesian royalty sought the expertise of healers to devise remedies that merged beauty enhancements with therapeutic benefits. This early collaboration became a regimen adopted today.
Connection to Surroundings
In an age marked by transactional living, prioritising social and environmental welfare holds profound significance for Indonesians.